Travel Agency Color Palettes

These travel agency colour palettes will assist you in selecting colours for your travel agency logo, tour brochures, booking site, signboard in your office, and Instagram posts.

They are designed for travel agents and tour operators, Hajj and Umrah service providers and travel brand designers.

5 travel ready shades in each palette. Click on any one to copy the HEX code. Free, no signup.

I found the color scheme, the office interior and branding of Anatolia Travel Agency very appealing. The design is contemporary and attractive and the cleanliness and organisation is present and effective.

The agency’s style is appealing and impressive.

I think that a mixture of lovely colors and a professional design is essential for a travel agency, as it will make the brand stand out and get people’s attention.

Popular Travel Agency Colours: Ocean Escape, Desert Safari, Alpine Trek, Passport Navy, Tropical Getaway, Sunset Voyage, Heritage Journey, Hajj & Umrah Green, Budget Backpacker, Luxury Jetset.

10 Travel Agency Color Palettes

Quick Reference Table

Grasp the Palette HEX codes and their best use.

Ocean Escape	#003F5C, #2F7FA8, #7FC8E8, #E8F6FB, #FCE377	Any other beach and island tour package.
Desert Safari	#7A3E1D, #C1693C, #E9B872, #F7EAD7, #352E27	Sports enthusiasts’ trips
Alpine Trek	#1F3B4D, #4F7C6B, #A8C3B5, #F2F5F3, #1A8873	Trekking and mountaineering trips
Passport Navy	#0B2545, #134074, #8DA9C4, #EEF4ED, #B64CAF	Administrative assistance services – travel agencies
Tropical Getaway	#00A896, #02C39A, #F0F3BD, #FFFFFF, #FFAFAC	Weddings and honeymoons.#FF8D8D Resort and wedding packages.
Sunset Voyage	#6A2C70, #B83B5E, #F08A5D, #F9ED69, 0431F7	Hockey Team
Heritage Journey	#5C2E1F, #9E5A3C, #D4A373, #FAEDCD, #2F4858	Cultural and heritage tours
Hajj & Umrah Green	#0B3D2E, #1E7A4F, #C9A227, #F6F1E3, #1B1B1B	Pilates and their travel arrangements
Budget Backpacker	#FF8C42, #FFD166, #06D6A0, #F8F9FA, #073B4C	Budget and student travel
Luxury Jetset	#111111, #2E2E2E, #C5A572, #EAE3D6, #FFFFFF	First Class and Luxury Travel

What Palette do you choose?

What you need	Best pick + why
All sorts of agencies that sell trips	Passport Navy: navy and red feel trusted and professional.
Beach and island vacation packages	Ocean Escape: sea blues and sand orange feel fresh and sunny.
Hajj and Umrah services	Hajj & Umrah Green: a green and gold hue conveys respect and calm.
Honeymoon and couple packages	Tropical Getaway: turquoise and coral are romantic and relaxed.
	Budget Backpacker: bright orange and mint feel young and fun.
Premium and luxury tours	Luxury Jetset: black and gold exude premium quality and luxury.

Sunny Brights vs Calm Blues & Neutrals

The majority of travel brands will incline toward one of these two moods. Here’s how they compare.

Sunny Brights

Imagine Tropical Getaway, Budget Backpacker and Sunset Voyage.

Best for:

• Beach, holiday and fun trips packages are available.
• Young travelers and students.
• Instagram ads and seasonal offers
• Brands which desire to be exciting.

Calm Blues & Neutrals

Picture Passport Navy, Luxury Jetset and Alpine Trek.

Best for:

• Full-service and corporate travel agencies
• Visa/ticketing/business travel
• The Premium tour packages and family tour packages are available.
• Brands that wish to be secure and dependable

I’d suggest for most agencies to have a calm base with one bright accent. You’re dealing with people’s funds and their vacation and trust is paramount.

How to Use These Palettes

Website

1. Lightest shade as background on your page.
2. Text and headings should be in the darkest colour.
3. Reserve a special accent color for buttons such as “Book your trip.”

Signage & Packaging

1. Use a HEX to CMYK converter to convert the HEX codes before publishing.
2. Apply a primary color to brochures, tickets and travel folders.
3. Make one sample brochure first as colors are known to be darker on paper.

Social Media

1. Choose one frame/background colour for tour package posts.
2. Consistently use 2-3 colors for prices, text and Story stickers.
3. Check your grid. It needs to be presented as one agency and not ten.

CSS Snippet

css

:root {
  --travel-navy:  #0B2545; /* text */
  --travel-blue:  #134074; /* headers */
  --travel-red:   #E63946; /* buttons */
  --travel-light: #EEF4ED; /* background */
}

Add this to your style sheet and then use the var(--travel-red) color anywhere you need it.

Pro Tip

Test out colors alongside destination pictures. For each post, your brand colors will be paired with beaches, mountains and city shots.

Create a sample post with 4-5 photos of travel; make sure to include your logo and prices. If the colors do not look harmonious with the photos, then use a lighter frame colour.

As I studied Anatolia Travel Agency’s design, I noticed that even the color, the logo and the general design are very important to create the brand’s identity of a travel business.

I think using a mix in shades of blue, white or turquoise would make a lovely impression of travelling, trust and freshness.

Applying these colors throughout the website, brochures, office signs and social media posts can help to make the brand more organized, appealing and recognizable.

FAQ

So, what color is best for a travel agency?

Blue makes me feel like I can trust it, and like I’m in the sky and the sea. Orange, coral and turquoise add in a bit of fun and holiday.

What is the optimum number of colors for a travel brand to use?

I like to use 3-4 basic colors (one dark, one light and multiple accents). Beyond that is too much to deal with.

Do these palettes belong to anyone?

Yes. Use them as your logo, brochures, signboard or website. No credit needed.

Will the colors I sell correspond to where my originals are?

The colors of your main brand should remain consistent. Each package can be matched with accent colors, such as blue for beaches, gold for desert tours.

Looking for more colour ideas?

Access our Brand Color Library with hundreds of brand color palettes