Free Brand Tools: Colors, Fonts & Names
Pick the colors, font pairings and name for your business in one place. Everything here is free, there’s nothing to sign up for, and every option was picked by hand.
Our Free Tools
Four small tools that cover the basics of a brand. Open one, copy what you like, and get back to work.
Brand Color Library
30 hand-picked color palettes for every industry. Click any color to copy its HEX.
Use Tool →Font Pairing Library
25 heading + body font combinations with live preview and copy-ready CSS.
Use Tool →Color Code Converter
Convert HEX, RGB and HSL instantly. Click any value to copy.
Use Tool →Brand Name Generator
Curated brand name ideas for 16 industries. Click to copy your favorite.
Use Tool →How-To Guides
Short, practical reads for when you want to understand the “why” before you choose.
How to Choose Brand Colors
What different colors tend to say, and how to build a palette of 3–5 that work together.
How to Name a Brand
A simple way to brainstorm, shortlist and test names before you commit to one.
Font Pairing Basics for Beginners
Why some fonts look right together, plus a few easy rules for picking a heading and body pair.
HEX vs RGB vs HSL Explained
The three common color formats, what each one is good for, and when to use which.
Slogan Writing Tips
How to write a short line people actually remember, with examples you can learn from.
Domain Name Tips
What to do when the .com is taken, and the common mistakes to skip when buying a domain.
Why BrandsFocused?
We built the site we wished we had when naming and designing our own projects.
100% Free
Every tool and guide is free. No trial period, no paywall halfway through.
No Signup Needed
Open a page and start using it. We won’t ask for your email first.
Hand-Picked, Not Auto-Generated
Each palette, font pair and name was chosen and checked by a person, not spat out by a script.
Start building your brand today.
Most people start with colors. It’s the quickest way to see your brand begin to take shape.
Explore Brand Colors