Property Colour Schemes

These color palettes in real estate assist you in the choice of colors of your agency logo, For Sale signs, property brochures, webpage, and Instagram posts.

They are created to be used by real estate agents, property developers, rental managers, and designers involved with a property brand.

Select a palette that you like and press a swatch to get its code. Includes 5 colors in each set, and is free with no signup.

I liked the ambience of Palm City Faisalabad very much. I loved the trees, the gorgeous houses and their great designs.

The greenery and the beautiful houses, especially contributed to a high-end and serene ambiance of the place.

Popular Real Estate Color Palettes: Reliable Navy, Upscale Estate, Modern Minimal, Green Living, Warm Hearth, Coastal Breeze, Urban Steel, Terracotta Villa, Rental Fresh, Heritage Burgundy.

10 Real Estate Color Palettes

Quick Reference Table

Palette	HEX codes	optimal to
Trusted Navy	#0B2545, #13315C, #8DA9C4, #EEF4ED, #C9A227	Real estate agencies
Luxury Estate	#0F0F0F, #2B2B2B, #B8975A, #E8DCC4, #FAF8F3	Luxury homes and villas
Modern Minimal	#1F2937, #6B7280, #D1D5DB, #F3F4F6, #FFFFFF	Contemporary apartments and condos.
Green Living	#2D6A4F, #52B788, #B7E4C7, #F1F8F4,	Eco-friendly housing projects, 40342C.
Warm Hearth	#7F5539, #B08968, #DDB892, #F5EBDD, 3E2C23	Family houses and residential real estate agents.
Coastal Breeze	#023E7D, #0096C7, #90E0EF, #F8F9FA, #E9C46A	Vacation and beach properties.
Urban Steel	#212529, #343A40, #ADB5BD, #E9ECEF, #F77F00	Commercial property and offices
Terracotta Villa	#8C3B2E, #C8553D, #E9A178, #F6E7D8, 5C6B4F	Villas and farmhouses.
Rental Fresh	#3A86FF, #8ECAE6, #FFBE0B, #FFFFFF, 1D3557	Rentals and property management.
Heritage Burgundy	#5A0F1B, #8C2F39, #D4B483, #F4EDE4, 2B2D42	Older companies and traditional houses.

Which Palette to choose?

What you need	Best pick + why
A trusted agency that clients can rely on	Navy: navy and gold are reliable and professional.
Luxury villas and expensive homes	Luxury Estate: black and soft gold are unique and exclusive.
A new apartment development	Minimal Modern: clean greys are smooth and up-to-date.
Homes First-time buyer and family homes	warmth of tones: warm brown makes the home comfortable and hospitable.
Shops, offices and commercial space	Urban Steel: steel grey and orange look business like.
Rental or property management service	Rental Fresh: the color scheme of bright blue and yellow is friendly and easy.

Traditional and Reliable vs Contemporary and Spartan.

Majority of real estate brands tend to be obsessed on either of these two appearances. And here are their comparisons.

Classic & Trusted

Invent Relied Navy, Tradition Burgundy and Luxury Estate.

Best for:

• Established agencies and family business.
• Premium homes and luxurious sales.
• Those brands that seek to feel secure and established.
• Brochures and signboards.

Modern & Minimal

Consider Modern Minimal, Urban Steel and Green Living.

Best for:

• New housing projects and developers.
• Dwelling apartments and condos in the city.
• Online-first agents and property apps.
• Youth brands targeted young consumers.

To my mind, the majority of agents have to begin with classic navy or blue. Home purchase is a huge step and individuals wish to have a feeling that they can trust you.

How these Palettes are used.

Website

1. Page background should be the lightest color.
2. Text and headings should be done in the darkest colour.
3. Leave one accent colour to buttons such as Book a viewing.

Signage & Packaging

1. Use a color converter to convert HEX codes to CMYK and then print.
2. Only 2 high-contrast colors on For Sale and To Let boards.
3. Print one sample brochure initially as colors tend to be darker when printed.

Social Media

1. Choose a single background color of the property listings and offers.
2. Text and Story stickers can be done in the same 2-3 colors.
3. Check your grid. It must appear as a single agency but not ten.

CSS Snippet

css

:root {
  --estate-navy:  #0B2545; /* text */
  --estate-blue:  #13315C; /* headers */
  --estate-gold:  #C9A227; /* buttons */
  --estate-light: #EEF4ED; /* background */
}

Add this to your stylesheet, and use var(--estate-gold) where you want that color.

Pro Tip

Check your signboard when driving past. The vast majority of the population is only able to glimpse your For Sale sign on their way past.

Take a sample, lay it on the road and pass by. In case you are not able to read the phone number, increase contrast.

Personally, the choice of color to be used in real estate must also take into consideration the environment and the architectural design of the buildings.

I loved the mixture of plants and flowers, elegant houses, and the general vibe at Palm City Faisalabad.

In my opinion, the appropriate colors and proper presentation may give a housing project a more beautiful and high-end appearance.

FAQ

Which colors are most suitable in a real estate brand?

Navy, blue and grey are trustworthy and professional. Gold and black luxury homes that are suit, and green fits environmentally-friendly projects.

What is the number of colors that a real estate brand should have?

I would suggest 3-4 primary colors, one dark and one light, and one or two accents. To top that would be messy.

Do these palettes have no charge?

Yes. Have them on your logo, signs, brochures or web site. No credit needed.

What is the reason behind the popularity of blue with real estate brands?

A lot of individuals associate blue with reliability and peace. This is significant when a person is making the largest purchase of his or her life.

Desire More Color Ideas?

The Brand Color Library includes hundreds of brand color palette options to browse. Free to copy any color, forever.