Photography Brand Color Palettes

The palette of colors of these photography brands can be used to select colors to use in your logo, portfolio web site, business cards, packaging of your photos and even Instagram posts.

They are designed to suit wedding photographers, portrait studios, freelancers, and whoever is creating a photography brand.

Select between palettes as shown below and click on any color to copy it. It is fast, free and does not require a sign up.

I found the images and the quality of pictures at Expert Studio really good. The photos were impressive in terms of color, style of editing and display.

The high-quality and professional appearance appealed to me especially, and the great service of the personnel contributed to a good experience.

Darkroom Noir, Golden Hour, Wedding Ivory, Film Fade, Studio White, Newborn Blush, Wild Forest, Ocean Lens, Neon Night, Editorial Bold: these are the color palettes of the popular photography brands.

10 Photography Brand Color Palettes

Quick Reference Table

Palette	HEX codes	Best used in
Darkroom Noir	#0A0A0A, #1F1F1F, #3A3A3A, #BDBDBD, #F5F5F5	Fine art and black-and-white photographers.
Golden Hour	#7F4F24, #C68B59, #E9B872, #F8E1B5, #FFF8EE	Outdoor portrait photographers.
Wedding Ivory	#FFFDF8, #F2E9DC, #D8C3A5, #A68A64, #4A3F35	Wedding photographers
Film Fade	#6B705C, #A5A58D, #CB997E, #DDBEA9, FFE8D6	Lifestyle and film photographers.
Studio White	#FFFFFF, #F1F3F5, #CED4DA, #495057, 212529	Product and commercial studios.
Newborn Blush	#FDE2E4, #FAD2E1, #E2ECE9, #FFF9F5, 6D5D6E	Newborn and family photographers.
Wild Forest	#1B4332, #2D6A4F, #74C69D, #D8F3DC, #3E2C23	Photographers of nature and wildlife.
Ocean Lens	#003049, #00668C, #71C5E8, #E0F4FA, F4A259	Travel and beach photographers.
Neon Night	#0D0221, #2A0A4A, #FF2E88, #00F0FF, F2F2F2	Event and nightlife photographers.
Editorial Bold	#1A1A1A, #D7263D, #F4F1EC, #C9C9C9, 2e4057	Fashion and editorial photographers.

What Palette do you want to use?

What you need	Best pick + why.
A wedding photography brand	Wedding Ivory: soft ivory and gold are romantic and timeless.
Newborn or family studio	Newborn Blush: warm pinks are soft and gentle.
Online store product photos	Studio White: clean whites and greys are crisp and businesslike.
A travel photography portfolio	Ocean Lens: blues and sandy orange feel new and adventurous.
Fashion and magazine shoots	Editorial Bold: black, red, and cream are confident and stylish.
Concerts, parties, and events	Neon Night: pink and cyan are lively and loud.

Dark & Moody vs Light & Airy

The majority of photographers tend towards one of these two appearances. The following is their comparison.

Dark & Moody

Imagine Darkroom Noir, Neon Night, and Wild Forest.

Best for:

• Fine art and black and white.
• Night photography, event photography, and concert photography.
• Darkened portraits in dramatic style.
• Portfolios that desire to be daring and artistic.

Light & Airy

Consider Think Wedding Ivory, Newborn Blush and Studio White.

Best for:

• Engagement and wedding shoots.
• Maternity, newborn and family sessions.
• Photography product and e-commerce.
• Brands that desire to be soft and friendly.

I think that your colors of the brand must correspond with the way you edit your pictures. Having bright and soft pictures, a dark web site will be wrong.

Applications of these Palettes.

Website

1. Use the lightest or darkest color as your page background, based on your editing style.
2. Text and headings should be in a strong contrast color.
3. Use one color of accent on buttons such as Book a session.

Signage & Packaging

1. Use a color converter to convert HEX codes to CMYK before printing.
2. Apply one primary color on business cards, USB boxes and print sleeves.
3. The first sample card is to be printed as colors tend to be darker on paper.

Social Media

1. Choose one quote and offer post border or background.
2. Text and Story highlights should be painted with the same 2-3 colors.
3. Check your grid. It must appear to be of one photographer, not of ten.

CSS Snippet

css

:root {
  --photo-dark:  #4A3F35; /* text */
  --photo-gold:  #A68A64; /* buttons */
  --photo-sand:  #F2E9DC; /* sections */
  --photo-light: #FFFDF8; /* background */
}

Copy this into your stylesheet and then use var(--photo-gold) in any place that you require that color.

Pro Tip

Make your photos remain the star. Before you are a finalist, place some of your best in a test page with your palette.

When the background or buttons clash with the colors in your pictures, choose a less busy color.

In my case, colors of a photography brand must show the photography as it is beautiful. I was impressed by Expert Studio’s picture quality, colors, and editing.

In my opinion, a photography brand can have a more professional and high-quality appearance due to a great selection of photos and a proper color palette.

FAQ

Which colors are most suitable to use in a photography brand?

The safest choices are such neutrals as white, ivory, grey, and black. They maintain the attention on your photographs rather than the design.

What is the number of colors that a photography brand should employ?

I suggest 3-4 primary colors, one of them dark, one light, and one or two accents. Beyond that, begins to appear untidy.

Are these palettes at their own risk?

Yes. Apply them to your logo, web site, business cards or wrapping. No credit needed.

Is my portfolio website to be dark or light?

Go dark when your pictures are somber and gloomy. Go light when your photos are bright, soft, and full of pastel colors.

Need More Ideas of Colors?

Our Brand Color Library has hundreds of color palettes of brands. Copy any color, it is free forever.