Florist Color Palettes

Use these florist colors combinations to select colors for your flower shop logo, wrapping paper, gift card designs, website and your Instagram posts.

They’re created for florists, flower shop proprietors, wedding flower designers and everyone developing a floral brand.

Select the color from which you like and click it to copy the HEX code straight away. 5 colors per palette, no sign up and no registration.

Flowers Studio’s mix of floral colors, beautiful bouquets and the display of fresh flowers were truly appreciated.

The beautiful colors of the roses and other flowers added to the beauty of the shop, and the interior decoration of the shop had created a premium and sophisticated look. It was a nice and fresh feeling.

For me, it is essential for a flower shop to use the right hues to emphasize the beauty of their flowers and give the brand a sophisticated image.

Rose Garden, Peony Blush, Sunflower Field, Lavender Fields, Eucalyptus Green, Tulip Spring, Orchid Luxe, Wildflower Meadow, Pure Sympathy, Kraft & Twine are popular Florist Color Palettes.

10 Florist Color Palettes

Quick Reference Table

All 10 florist colour schemes combined in one.

* = Palette	Codes	Best for
Rose Garden	#C2185B, #F06292, #F8BBD0, #FFF5F7, #2E7D32	Romantic rose bouquets RGB
Peony Blush	#F4C2C2, #E8A0A8, #FDF2F0, #9C6B6B, #4A3B3A	Wedding and bridal florists
Sunflower Field	#F2B705, #F29F05, #FFF4CC, #6A8D3A, #3E2C1C	– Cheerful every day bouquets
Lavender Fields	#9B7EBD, #C9B6E4, #F5F0FA, #6B8F71,	The dried flowers and gift boxes are #3D2F4F.The dried flowers/gift boxes are #3D2F4F.
Eucalyptus Green	#5F7A6B, #A3B9A7, #E9F0EA, #F7F7F2, #631313	Apartments and offices.#2A1414 Modern minimal flower studios.
Tulip Spring	#E63946, #FFB4A2, #FFE5D9, #84A98C,	Avoid planting in the spring or fall and apply only appropriate chemicals during the winter months.
Orchid Luxe	#4B1D3F, #8E3B76, #D4A5C9, #F3E8F0, #C9A227	Luxury & Premium Florist
Wildflower Meadow	#E9C46A, #F4A261, #E76F51, #A8C686, #FAF7F0	Rustic farm style florists
Pure Sympathy	#FFFFFF, #F2F2F0, #C8CFC7, #7D8C7A,	The colour #3A3A3A has been called Sympathy and funeral flowers.
Kraft & Twine	#A47148, #D4B996, #F3EAD8, #5C6B4F,	The paint number 2B2620 is used for market stalls and kraft wraps.

What Palette to Use?

What you need	Best pick + why
A wedding flower business	Peony Blush: soft pinks are romantic and bridal.
A shop known for roses	Deep pink and green would be classic and loving for a shop known for roses: Rose Garden.
A luxury flower boutique	Plum and gold are rich and luxurious in Orchid Luxe, a luxury flower boutique.
A modern, minimal flower studio	Eucalyptus Green: soft greens for a calm and stylish look.
A budget-friendly market stall	Kraft & Twine: kraft brown and cream feel handmade and honest.
Sympathy & Funeral Arrangements	Pure Sympathy: whites and soft greens feel gentle and respectful.

Bold Bright Blooms vs Soft Pastel Blooms

The two looks are the most popular options among most florists. Let’s take a look at their comparisons.

Bold Bright Blooms

Consider Sunflower Field, Tulip Spring and Wildflower Meadow.

Best for:

• Effortless and birthday bouquets
• Businesses in high-traffic areas that require to be visible
• There are also seasonal and festival offers.
• Brands that seek to be happy and playful.

Soft Pastel Blooms

Consider Peony Blush, Lavender Fields and Eucalyptus Green.

Best for:

• Weddings and bridal bouquets
• Exquisite gift boxes and gift hampers.
• Flowers of sympathy and get-well cards.
• Brands desiring to be calm and elegant.

I think it would be best to stick to your brand colors and have the flowers add the color. The bright packaging can compete with the bouquet in the package.

Instruction on how to use these palettes.

Website

1. Choose the lightest color for the background of your page.
2. Text and headings should be in the darkest color.
3. Use one accent color for buttons such as “Order flowers”.

Signage & Packaging

1. Use a colour converter to convert any HEX codes to CMYK before printing.
2. Have one primary color used on wrapping paper, ribbons and gift cards.
3. Print out one of the sample cards first because the colors may appear darker on printed paper.

Social Media

1. Choose a different background color to use for bouquet images and provide posts.
2. Consistently use 2-3 colours for text and Story stickers.
3. Check your grid. It should appear as if one flower shop, not 10.

CSS Snippet

css

:root {
  --florist-dark:  #4A3B3A; /* text */
  --florist-rose:  #9C6B6B; /* buttons */
  --florist-blush: #F4C2C2; /* highlights */
  --florist-light: #FDF2F0; /* background */
}

Copy this into your stylesheet and use it anywhere you want to use that color.

Pro Tip

Test packaging with real flowers! Make a couple of sample bouquets and wrap them in your sample paper and ribbon.

Make photos during the daylight. When using a wrap, go for a lighter color so it doesn’t overpower the blooms.

Having worked with Flowers Studio, I know that the correct combination of colours is essential to the packaging and presentation of flowers in bouquets.

I think the soft pink, cream and green can be used in a beautiful balance to further enhance the natural beauty of the flowers.

If the wrapping paper and ribbons are colorful and match the flowers, the bouquet will appear more classy and luxurious.

When choosing packaging colours, it is advisable to examine them with the flowers and take pictures of them in daylight.

FAQ

Which colors are best suited for a flower shop?

Pink, sage green and cream are safe and pretty. They work in nearly any kind of bouquet and are also attractive in photographs.

What number of colors is a florist to use?

I suggest using 3 – 4 primary colours: one dark, one light and one or two accent colours. More than that begins to get cluttered!

Do these colours used by florists have copyright restrictions?

Yes. Create a logo, wrapping paper, cards or a website with them. No credit needed.

Is my flower package design a match for my flowers?

Not exactly. Neutral colors such as kraft, cream or white will match any bouquet. Use ribbons and stickers to add your brand color.

Looking for more color ideas?

Use the Brand Color Library to choose from hundreds of brand color palettes. Click on each colour to copy it, forever free!