Color Palettes of Consulting Firm

The color palettes of these consulting firms enable you to choose colors to use in your logo, website, proposals, slide deck, business cards, and LinkedIn posts.

They are designed with consulting firms, freelance consultants, business advisors, and designers who are developing a professional services brand.

Each palette consists of five shades. All you have to do is to click one and the HEX code of the same is copied to you.

I really liked the color scheme and overall style of the BFL Consultants (Pvt) Limited office. The red, black and white combination were very striking.

The modern and organized atmosphere of the office was achieved by the arrangement of the furniture and the beautiful interior decor. I also found the general ambience to be very attractive, elegant and of good quality.

Common Color Palettes of Popular Consulting Firm Boards: Boardroom Navy, Executive Charcoal, Finance Green, Insight Teal, Modern Slate, Bold Advisory, Heritage Maroon, Tech Indigo, Clear Sky, Sustainable Sage.

10 Consulting Firm Color Palettes

Quick Reference Table

Palette	HEX codes	Best for
Boardroom Navy	#0A1F44, #1C3F7A, #6C8EBF, #E8EEF6, FFFFFF	Management consulting companies.
Executive Charcoal	#1C1C1E, #3A3A3C, #8E8E93, #E5E5EA, C59D5F	Strategy and executive advisory.
Finance Green	#0B3D2E, #1F6F50, #8FC1A9, #EAF4EF, 2E2E2E	Financial and tax consultants.
Insight Teal	#005F73, #0A9396, #94D2BD, #E9F5F2, 001219	Data and analytics consultancies.
Modern Slate	#2F3E46, #52796F, #84A98C, #CAD2C5,	HR and people consulting F7F9F7.
Bold Advisory	#14213D, #FCA311, #E5E5E5, #FFFFFF,	Marketing and growth consultants #0D0D0D.
Heritage Maroon	#4A0E1A, #7D1D2E, #C9A66B, #F5F0E8, #2B2B2B	Compliance and legal counseling.
Tech Indigo	#1E1B4B, #4338CA, #818CF8, #EEF2FF,	IT and digital transformation, #F59E0B.
Clear Sky	#0077B6, #48CAE4, #CAF0F8, #FFFFFF, #023E8A	Solo and freelance consultants
Sustainable Sage	#354F52, #6B9080, #A4C3B2, #EAF4F4, CCA43B	Sustainability and eco-social consultants.

What Palette do you want?

What you want	Best choice + reason.
A company that deals with large company clients	Boardroom Navy: deep navy has a sense of reliability and trust.
High-end, executive advice work	Executive Charcoal: charcoal and gold are crisp and luxurious.
Finance, tax or accounting advice	Finance Green: green is stable and associated with growth.
IT or digital transformation projects	Tech Indigo: indigo and amber are modern and digital.
Solo consultant, new entrant	clear blue skies are inviting and welcoming.
Marketing or growth consulting	Bold Advisory: navy and orange: confident and energetic.

Old Fashioned Business vs New and Trendy.

Majority of consulting brands are biased towards either of these two appearances. This is the way they compare.

Classic Corporate

Think Boardroom Navy, Executive Charcoal and Heritage Maroon.

Best for:

• Companies that deal with banks and large firms.
• Financial, legal and compliance counsel.
• Established companies with an experienced workforce.
• Formal proposals and printed reports.

Modern & Bold

Think Tech Indigo, Bold Advisory, and Teal Insight.

Best for:

• Digital, data and tech consultancies.
• Mentors of small businesses and startups.
• Companies that attract customers via LinkedIn.
• Brands that desire to appear new, not rigid.

To my mind, you need to suit your colors according to your clients, not to your taste. A bank desires tranquil navy, whereas a startup owner might find it repetitive.

Using these Palettes.

Website

1. The lightest color should be used as your page background.
2. Text and headings should be in the darkest color possible.
3. Use one accent color in such buttons as Book a free call.

Signage & Packaging

1. Use a color converter to convert HEX codes to CMYK and then print.
2. Apply a single color on business cards, folders and report covers.
3. It is better to print one sample report first as colors may appear darker on paper.

Social Media

1. Select a background colour of LinkedIn quote and tip posts.
2. Chart, text, and slide templates have the same 2-3 colors.
3. Check your profile. It must appear as a single company, not ten.

CSS Snippet

css

:root {
  --consult-navy:  #0A1F44; /* text */
  --consult-blue:  #1C3F7A; /* buttons */
  --consult-steel: #6C8EBF; /* highlights */
  --consult-light: #E8EEF6; /* background */
}

You can put this in your stylesheet and use var(--consult-blue) where you require its color.

Pro Tip

Yellow in the real world. The vast majority of clients do not visit your brand on the website, but on a PDF or slide deck.

Prepare a single sample slide and prepare a chart and print in black and white as well. When the colors of the chart are not clear, choose colors with a greater contrast.

The fact that I could see the office of BFL Consultants (Pvt) Limited made me understand the fact that the correct choice of colors is really vital in setting the professional image of a consultancy firm.

Red immediately draws attention, black gives the office a professional touch and white gives a clean and balanced appearance.

To me, in addition to appealing looks, the positive attitude of the staff and their outstanding service are also instrumental in creating a positive impression of the organization.

FAQ

So what are the best colors to use in a consulting firm?

Navy, charcoal and grey are professional and trusted. The feel of a firm becomes more up-to-date with teal, indigo, or orange accents.

What is the number of colors to use in a consulting brand?

I suggest 3-4 primary colors: one dark and one light with one or two accents. Beyond that begins to get cluttered.

Are these palettes at liberty?

Yes. Use them on your logo, site, reports or slides. No credit needed.

Is it possible to use such colors in charts and slide decks?

Yes. Title colors should be the darkest and the accents should be used on chart bars. Use the lightest shade as a slide background.

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