Jewelry Brand Color Palettes

These jewelry brand color palettes will allow you to choose colors for your jewelry logo, gift boxes, display cases, website, and Instagram posts.

These are created for the owners of jewellery stores, handmade jewellery makers, online jewellery sellers, and jewellery brand builders.

Discovered your favorite color? One click copies the HEX code to paste into your design. Each palette comes with 5 shades, which are all free.

The beautiful gold jewellery designs and the brilliance of the jewellery pieces at Ikram Jewellers, Chase Up, really did appeal to me. The interior of the shop, the design of the gift boxes were also amazing.

The jewelries’ high quality and their elegant appearance left me very impressed.

Popular Jewelry Brand Color Palettes are: Classic Gold, Rose Gold Glow, Sterling Silver, Emerald Velvet, Pearl Blush, Sapphire Night, Diamond White, Ruby Romance, Boho Turquoise and Onyx Luxe.

10 Jewelry Brand Color Palettes

Quick Reference Table

Key	Code	Textures
Classic Gold	#B8860B, #D4AF37, #F3E5AB, #FFFDF5, #2B2B2B	Gold jewelry stores
Rose Gold Glow	#B76E79, #E8B4B8, #F7E7E3, #FFF9F7, #4A3539	Modern women’s jewelry brands
Sterling Silver	#2E3440, #6B7280, #C0C0C0, #E5E7EB, #FAFAFA	Silver and minimal jewelry
Emerald Velvet	#0B3D2E, #1E6B52, #C9A227, #F4EFE3, #1A1A1A	Gemstone and high-end jewelry
Pearl Blush	#FDF6F0, #EADBD3, #D8BFD8, #A68A8A, #3E3236	Pearl and bridal jewelry
Sapphire Night	#0F1C3F, #1F3A93, #5C7CFA, #DDE4F7, #C0C0C0	Statement and evening pieces
Diamond White	#FFFFFF, #F4F6F8, #DCE3EA, #9AA5B1, #1F2933	Diamond and engagement ring stores
Ruby Romance	#7A0019, #B3123A, #E8A0A8, #FFF0F2, #2A1A1D	Gift and Valentine’s collections
Boho Turquoise	#1B998B, #6FC2B0, #E9C46A, #F4E9D8, #6B4F3A	Handmade and boho jewelry
Onyx Luxe	#0D0D0D, #262626, #8C7853, #D9C8A9, #F5F5F0	Men’s jewelry and watches

There are a handful of different types of palettes available to choose from.

Items that are required	Ideal to use and why?
A bridal jewellery brand	The soft pearl tones are gentle and grace-filled.
Traditional gold jewelry store	rich gold and cream feel trusted and timeless at “Classic Gold“.
A diamond or engagement ring shop	Diamond White: white is crisp – stones will appear brighter.
A men jewellery line	black and bronze are strong and premium.
	Turquoise is the main color of a brand that’s handmade, and sand is the primary color in a crowded feed.
	Modern and accessible to younger buyers, rose gold is affordable.

Warm Gold Tones vs Cool Silver Tones

The majority of jewellery companies favour one of these designs. Let’s take a look at the differences.

Warm Gold Tones

Consider Classic Gold, Rose Gold Glow, or Emerald Velvet.

Best for:

• Gold, rose gold, and bridal jewelry
• Traditional and festive collections are provided.Traditional and festive collections are available.
• Brands looking to appear cosy and luxurious.
• Velvet boxes and cream packing boxes

Cool Silver Tones

Consider Sterling Silver, Diamond White and Sapphire Night.

Best for:

• Silver, platinum and diamond pieces
• Jewelry that is plain and simple.
• Website and online stores with clean white product photos
• For the workroom or day-to-day use.- Jewelry for the workplace or for everyday wear.

I think, choose your palette according to the metal you sell most. Warm colors will be best combined with gold and silver are best paired with cool colors.

How to Use These Palettes

Website

1. Set the background color of your page to the LIGHTEST color.
2. Highlight text and headings with the darkest colour.
3. Reserve one accent color for ‘buttons’ such as ‘Shop the collection.

Signage & Packaging

1. Print using a color converter to convert HEX codes to CMYK.
2. Ensure that the boxes and pouches are made using only one main colour to make your brand easily recognizable.
3. Make one sample box first as colors tend to appear different on card and fabric.

Social Media

1. Choose a single background colour for all photos of products.
2. Use the same 2-3 colors for text and Story stickers.
3. Check your grid. This should be no more than 10 different brands making it look like 1 brand, not 10.

CSS Snippet

:root {
  --jewel-dark:  #2B2B2B; /* text */
  --jewel-gold:  #D4AF37; /* buttons */
  --jewel-champ: #F3E5AB; /* highlights */
  --jewel-light: #FFFDF5; /* background */
}

Add this to your style sheet, and then use var(--jewel-gold) in your code where you’d like to use the same color.

Pro Tip

Before printing anything out, test your colors with a gold ring and a silver chain.

Gold can be brassy or silver can be dull. Choose the color in which your pieces look their best.

For me, it’s the “shine and design” of the jewels that should be taken into account when choosing colors.

I noticed that the gold jewellery patterns, stunning shows, and gift boxes displayed at Ikram Jewellers (Chase Up) give any jewellery brand a more high-quality look by means of the proper shades and extraordinary presentation.

FAQ

What colors are best suited for a jewelry brand?

Cream, gold and black are classic colors for fine jewelry. Bridal brands can wear soft pinks and pearls, while handmade brands can wear turquoise.

When it comes to a jewelry brand, how many colors should it use?

I suggest 3 – 4 primary colors (one dark, one light, and one or two accents). But more than that gets messy.

Could these palettes be used at no cost?

Yes. Create a logo, boxes, Website or store display with them. No credit needed.

What is the ideal background colour for photos of jewelry?

For most pieces white or soft cream is used. Gold and gemstones are always in fashion in dark shades such as black or navy.

Looking for more ideas for color?

Choose from hundreds of brand colours in our Brand Color Library. Click on any colour to copy for free, forever!