Brewery Color Palettes

Use these brewery color palettes to choose colors for your brewery logo, can and bottle labels, taproom signage, website and social media posts.

They’re for craft beer makers, taproom owners, beer label designers and anyone creating a brewery brand.

I thoroughly enjoyed the colour palettes, interior design, packaging and presentation of the food products at A One Foods.

The cleanliness and modern design and organization were further contributors to the overall appeal. The presentation was impressive and the colors and packaging give a premium look.

To me, it’s significant to select colors that will make the food products stand out and create the beautiful, memorable identity for a food brand.

Golden Lager, Hoppy IPA, Stout Night, Amber Ale, Industrial Taproom, Rustic Barrel, Wheat Field, Sour Berry, Copper Kettle, Retro Beer Hall are the popular Beer Palettes offered by Popular Brewery.

10 Brewery Color Palettes

Quick Reference Table

Consider this as your tap list, each palette 5 colours.

Palette	HEX codes	Best for
Golden Lager	#F2B134, #FFD56B, #FFF4D6, #8C5A1E, #2B1D0E	Lager and pilsner breweries
Hoppy IPA	#5B8C2A, #9BC53D, #E5F2C9, #F28C28,	“Craft” refers to IPA breweries.IPA breweries are the ones called “Craft”.
Stout Night	#1A120B, #3C2A21, #7A5C45, #D5CEA3, #A65B87	Stout and porters brewers
Amber Ale	#8B3E14, #C46A2B, #E8A65D, #F6E3C6, #2E1A10	Classic neighborhood brewpubs
Industrial Taproom	#1E1E1E, #4A4A4A, #8D8D8D, #D9D9D9, #C1660E	Taproom bars in rural areas
Rustic Barrel	#4E342E, #795548, #A1887F, #EFEBE9,	The farmhouse and barrel-aged breweries will be known as #B8860B.
Wheat Field	#E9C46A, #F4E1A1, #FFF9E6, #A7C957, #A76531	White rose
Sour Berry	#8E2C48, #C8507C, #F5B7C8, #FDECF1, #3A1F2B	Sour and fruit beer brands
Copper Kettle	#B87333, #D9A066, #F3E2CC, #2F4F4F, #2B2B2B	Visit tour venues and visitor centers at local breweries.#3B3B3B Brewery tours and local visitor centers.
Retro Beer Hall	#C0392B, #F1C40F, #FDF2E9, #1F3A5F,	This will be a German style beer hall.

So which Palette should you choose?

What you need	Best pick + why
A craft IPA taproom	Hoppy IPA: fresh hop greens add a feeling of boldness and modernity.
A cozy, old-school brewpub	Warm amber tones welcome and old school, Amber Ale: a cozy old school brewpub.
A modern city taproom	Industrial Taproom: greys with rust orange feel raw and stylish.
A brewery known for dark beers	Dark beers feel rich and serious at Stout Night, a brewery that specializes in dark beers.
Sour or fruit beer brand	Sour Berry: berry pinks have fun and fresh.
A beer hall or festival brand	Retro Beer Hall: red, gold and navy are lively and classic.

Modern industrial vs rustic craft.Modern industrial and rustic craft.

Most breweries prefer to go with one of these two styles. Here are some comparisons of them.

Rustic Craft

Consider Amber Ale, Rustic Barrel and Copper Kettle.

Best for:

• Microbreweries and farmhouse breweries.Microbreweries & Farmhouse breweries.
• Taps with a wood and brick interior.
• Beers barrel-aged and traditional beers
• Brands that desire a homemade and cozy feel.

Modern Industrial

It’s thought of as Industrial Taproom, Hoppy IPA and Stout Night.

Best for:

• The top floors of old warehouses are home to city taprooms.
• New craft beer brands
• Black and white can labels that can be seen from a distance on shelves
• Brands seeking to be edgy and up to the minute

For most breweries I recommend a warm amber with one dark neutral. They are just like the beer, and they’re welcoming.

These palettes are designed to be used in the following ways.

Website

1. To use the lightest colour for background on a page.
2. Always highlight text and menus the darkest color.
3. Choose one prominent accent word such as ‘see what’s on tap’.

Signage & Packaging

1. Use a colour converter to convert HEX to CMYK prior to printing.
2. Apply the main color on the can labels, the coasters and taproom sign.
3. Print test label first as color can change on metallic cans.

Social Media

1. Choose a single background color for your new release and event posts!
2. Use the same 2-3 colors for text and graphics for the beer menu.
3. Check your grid. It should be like one brewery, not ten.

CSS Snippet

css

:root {
  --brew-dark:  #2E1A10; /* text */
  --brew-amber: #C46A2B; /* buttons */
  --brew-gold:  #E8A65D; /* highlights */
  --brew-cream: #F6E3C6; /* background */
}

Add this to your stylesheet, and use the var(--brew-amber) whenever you need that color.

Pro Tip

Try colors in your actual tap room light. Bulbs that are warm can cause browns to appear darker, and greens to appear dull.

Remember, if the colors on your labels are hard to see in low-light areas, choose a vibrant colour. It’s important that people can see your brand from anywhere across the bar.

I have seen from my experiences with A One Foods that the balance of colour, design and a clean look is very important in the food packaging industry and is vital to a brand’s packaging.

I think colors like brown, amber and cream would add some sophistication and appeal to packaging, and darker shades would make the logo and text pop.

Color combinations should be based on a consideration of the actual product and its packaging; this will ensure that the color combination will give the product a great visual impact and help make the brand easily recognizable in the store.

FAQ

So, what color is most appropriate for a brewery?

Amber, gold, deep brown and hop green colors work well. They remind people of beer, barley and hops.

What is the optimal number of colors for a brewery’s brand?

I recommend that you use 3-4 colors, one dark, one light and one or two accent(s). Over that is more of a mess.

Can these brewery color palettes be used for free?

Yes. Print them out and use them as your logo, labels, website or taproom sign. No credit needed.

What is the better choice for a brewery – dark or light?

Dark hues are rich and made.Dark colors have a richness and make about them. Lagers and summer beers are best complemented by light-colored beers.

Looking for more colour ideas?

View and use hundreds of brand colors in our Brand Color Library. Click any color, and copy all of it, forever.